in X » Why Apple doesn’t need a social media strategy
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In fact Apple is probably the strongest social media example that exists, social media is not only about conversations between brands and users, it’s mostly about conversations between users that include your company or brand. So if you manage to start a conversation without being an active participant you have almost no reason to become a participant.
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Sometimes listening and watching is all that is needed for a succesful social media strategy.
good point, Florian!
